These codes and conventions of trailers have been drawn from trailers in general rather than specifically focusing on genre.
- Fades and cross dissolves are frequently used in transitions.
- Close ups and mid shots - establish connection between characters and recognition for audience, also doesn't reveal too much of the event on screen.
- Title of the film is always last.
- A short shot at the end of the trailer after the titles, (Most common in the Fantasy and Thriller genre).
- Patterned editing - Slow - quick - slow. This keeps the audience interested as they follow the trailer.
- Non diagetic music sets the tone of the film.
- Voice over - brief outline of the plot.
- Key lines from the film. Such as in Harry Potter he says 'I want to fight' this is reinforced with the fighting in the on screen action therefore suggests war in the plot.
- Voice over - brief outline of the plot.
- Key lines from the film. Such as in Harry Potter he says 'I want to fight' this is reinforced with the fighting in the on screen action therefore suggests war in the plot.
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