Film Posters

As part of the ancillary tasks, I have to make a film poster. As part of my research and planning, I have reasearched into current film posters to see what codes and conventions they follow and also what effect the posters have on the audience. Below are some of the posters I looked at with a bit of analysis. I haven't really focussed on my particular genre as yet because I want to get a feel of how film posters are constructed in every genre at first. 

Film: Gnomeo and Juliet

Genre:Animated childnren's fantasy/comedy

Poster:

Bright colours attract the target audience and grabs their attention.

Rhyming in the slogan makes it catchy and memorable

Cheeky and smiling characters imply it is a light hearted film that will make you feel good

Frog character is stereotypical of a fairytale or fantasy story.

Long list of well known actors  along the top suggests it is big budget but also that it is a good film as big names have signed up to take part. Featuring actors name is also a convention of a film poster. This is so that it attracts any of their fans to go and see it.

The logo is also very memorable and plays on the films name thought the ‘o’ and ‘u’ made to look like a gnome. This further emphasises the light hearted and comic feel to the film.

Bubble writing font is also fun and childlike appealing to the films target audience.

Convention of a poster is to have the small print including director’s name and Production Company.

Another convention is to include the date of which the film comes out so that it is clear and visible.

Film: Valentine's Day

Genre:Romantic Comedy

Poster: 

The heart immediately shows to the audience that the film is a romance or romantic comedy.

Blue and pink writing are stereotypical colours or males and females. The use of these colours show that it appeals to both sexes rather than just females.

Big name cast attracts lots of different audiences. Actors are shown in the pictures as well as their names to emphasise what a big, well known cast it actually is.

Slogan at the top is a convention of a film poster as is the small print and date.

White lettering of Valentines Day suggests it is an innocent light hearted film with nothing dark in it. It is a film to put you in a good mood rather than to make you think or have a dramatic impact on you.

Film: Salt
Genre:Action
Poster: 

Action genre can be seen from the blurry background. It suggests something is moving quickly which shows the film will be fast paced.

The action is further shown through the gun which suggests at lots of action and deaths.

Angelina Jolie attracts a wide audience as she is very popular. By her dressing in black it also creates mystery and the audience are intrigued to know more about her and her character.

Conventions shown here include the large title, slogan and small text. I will use these conventions my own film poster.

Film: Saw 3 Genre:Horror
Poster:The saw 3 poster breaks away slightly from the conventions shown in the posters above. This is because it features no actors names for the audience to see but this may be because there isn’t a particular main actor with the biggest part.

You can immediately tell the film is a horror through the gruesome image. I have noticed with horror films that the colouring seems to be off colour compared to normal photos. Everything seems much darker and the images clearly show the gruesome elements. You can see pain which creates fear in the audience.

A clever feature about this poster is that the teeth are used to represent the roman numerals 3. This continues throughout the saw posters as they use different body parts to represent what number sequel it is.

The font used it white which is surprising considering the connotations but I think it works well and makes the title stand out against the dark image. I think I will apply this to my own film poster as it looks effective. It also lures the audience into a false sense of security so will make the film appear more shocking.

Opening date being Halloween further illustrates that it is a horror.