More Conventions Of Trailers

Trailer Conventions:

A successful trailer entices the audience to come and watch the film. Their are basic conventions a trailer needs to follow in order for it to be successful:

• Establishing a plot to the viewer without giving away the whole story. This is to maintain a sense of enigma.In addition, the audience is introduced to a setting and introducting the main characters. 
• Title and credits placed at the end of the trailer. These often inlude the release date, website and promotion of the film company.
• Although it is not present in all film genres, there is often a voice over which grabs the audience's attention and reveals some of the narrative. 
• Music is another key convention. It establishes the genre and drives the plot forward.
• The green screen at the start is another feature present on all genres.
• Film Company Logo - normally at the start, it reveals who has made the film and builds up antisipation for fans who may be waiting to see the next release.
• Varying Camera Shots and Angles are crucial in a successful trailer.This, coupled with fast edits creates excited and antisipation for the film.

Trailers also tend to follow a basic 3 part structure. This is a beginning to lay out the key elements of the story and set up a scenario, the middle which reveals the problem, and the ending which is the climax and the most dramatic part. In a trailer, this layout can be quite hard as it is important not to reveal the crucial features of the plot however, most do follow this.

Other features include:

Being ususally 1-3 minutes in length.